Feature:
4 Tips for Creating Viral Content
4 Tips for Creating Viral Content
Social media and the growth of smartphone use has changed the way people read the news, interact with one another and gather information. According to Facebook, they have 1.13 billion active users everyday with just over one billion of them using their smartphones to connect. Instagram has 500 million profiles with 300 active users each day and Twitter has 313 million users each month. This constant connection to social media is impacting people's lives and helping marketers create content that quickly spreads around the world. Everyone wants to create content that will become viral, but it takes a certain mindset to produce content that readers want to share. Highlighted below are four tips to help you create viral content. Read More

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Content Insider #523 - Fastest Race at NAB
Content Insider #523 - Fastest Race at NAB
Every corner of the entertainment ecosystem is changing and it could benefit everyone. Better, less expensive equipment. New channels of distribution for filmmakers and ravenous content consumers. A breath of fresh air as to how people view the material whenever, wherever, however they want. Shredding the concept that someone else should tell you what to watch, where to watch it, when to watch it. Exceptional ways of thinking about how we monitize the content that enables content idea, shooting, production people to do what they love and find an eager audience. Why did we qualify this with "could?" Because people who feel it's cool to purloin content don't hurt companies they hurt people - creatives, intermediaries, viewers. Just saying no thanks is a start to making our M&E entertaining. Read More
Product Review:
Cotton StrapShot EV1 Holster
Cotton StrapShot EV1 Holster
Photographers need to be ready to take a photo at a moment's notice, but must be diligent in protecting the expensive equipment they are using. Ditching a lens cap for a cheap UV filter reduces the time it take you to go from camera off to click the shutter. Camera bags are chosen for their ability to keep gear safe and how easy they allow you to access that gear. If you are of an adventurous mind and spend your time hiking through the woods, casting a line in a river, or any number of outdoor activities, you face the same two problems but to more of an extreme. The Cotton StrapShot EV1 Holster is here to lend a helping hand. Read More
Project Profile:
Shooting an Epic 80's Style Horror Film: Sophia Rivera shoots "Jack Lantern" with Blackmagic Pocket Cinema Cameras
Shooting an Epic 80's Style Horror Film: Sophia Rivera shoots
For horror movie fans, there is something special about the 1980s. The horror movie genre was reborn and a new look and feel to a whole generation of horror movies was born. And that is what Sophia Rivera had in mind had in mind when she started to shoot "Jack Lantern." And to get the look and feel that she wanted, she choose to shoot with the Pocket Cinema Camera. Read More
Project Profile:
Shooting an Epic 80's Style Horror Film: Sophia Rivera shoots "Jack Lantern" with Blackmagic Pocket Cinema Cameras
Shooting an Epic 80's Style Horror Film: Sophia Rivera shoots
For horror movie fans, there is something special about the 1980s. The horror movie genre was reborn and a new look and feel to a whole generation of horror movies was born. And that is what Sophia Rivera had in mind had in mind when she started to shoot "Jack Lantern." And to get the look and feel that she wanted, she choose to shoot with the Pocket Cinema Camera. Read More
Technology:
Content Insider #521 - Visible Flight
Content Insider #521 - Visible Flight
I always believe that less government is better but the recent ruling that you don't have to register certain "classes" of drones just doesn't feel right. The idea of anyone, everyone throwing a drone in the air without some ground rules on what they can do, can't do and what type of training they need is a little cause for concern. Somehow it just feels like the new freedom will come back and hurt people who use them to take exciting shots and make a living doing creative work. I could be wrong but still believe that kids who get theirs (ok dad got it for him) should get training in the rules of the road and regulations/requirements. Just hope his playing doesn't impact the M&E industry or business across the board. Read More

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4 Tips for Creating Viral Content 4 Tips for Creating Viral Content
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