Feature:
The Rise of the Approachable Expert
The Rise of the Approachable Expert
With the exponential growth of video, voice over and audio have become increasingly important aspects of production. Formerly limited to radio and TV spots, today voice is an integral part of productions of all kinds and formats - from a 15 second YouTube ad, to the audio instructions for e-learning platforms, to the characters behind video games and even the voices behind new AI assistants. But as voice has become more integrated into daily life, there has been a movement toward a more customized, personable tone - more closely resembling a knowledgeable friend than that of a professor. Read More

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Business Issues:
Content Insider #550 - Content and the Pipe
Content Insider #550 - Content and the Pipe
Everyone wants video content and no one more than the people who make a living streaming the stuff to your device - TV, computer, tablet, smartphone. How big a deal is it? Disney thinks content and access to your device is worth about $52B plus outta the chute. All the service providers think it's worth more, lot more minute after minute so they're beefing up their capacity, bandwidth and toll roads. Depending on where you live it can be free, costly, restricted, censored, blocked. It has opened the door for a lot of creative filmmakers if we can only keep the pipes wide open and the video flowing. Read More
Business Issues:
Content Insider #549 - Show Me
Content Insider #549 - Show Me
We like the most recent news that folks like Google, YouTube and Facebook are adding people to help their systems choose good and bad content. Too many people are putting unwavering faith in the technology that is supposed to make their job easier and their decisions easier. Somehow that doesn't really work for the video content we develop, distribute and view. Too many variables are involved including things like "this is what I feel like right now, right here." Even a couch potato has something going on in his/her mind - even at the subconscious level - or they'd forget to breath. The new standards that are being rolled out will make content even richer, better, more intense but it will still require people who know how to produce great content and who appreciate it. Otherwise it will be a real waste. Read More
Interview:
ROGUE NYC Specializes in VR Production And Post Using SCRATCH VR
ROGUE NYC Specializes in VR Production And Post Using SCRATCH VR
ROGUE, a creative boutique in NYC (www.postgonerogue.com), specializes in high-end production and post production for film, advertising, and digital. Since its founding two years ago, Executive Creative Director, Alex Maclean has produced a large body of work that demonstrates his color grading and finishing expertise in branding content for clients like HBO, Vogue, Google, Vice, Fader, and many more. For the past three years MacLean has also been at the forefront of VR/360 content for narratives and advertising. In a recent interview MacLean discussed the challenges and rewards of working in VR. Read More
Featured News:
OWC President, Jen Soule, Recognized at 14th Annual Stevie Awards for Women In Business
OWC President, Jen Soule, Recognized at 14th Annual Stevie Awards for Women In Business
Other World Computing (OWC(r)), a leading zero emissions Mac and PC technology company, announced today that company President Jen SoulĂ© has received a Silver Stevie Award for the category Female Executive of the Year - Consumer Products - 11 to 2,500 Employees at the 14th annual Stevie(r) Awards for Women in Business. Read More

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Content Insider #553 - New TV Content Insider #553 - New TV - The Business of TV Changes When We Moved to OTT
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