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A Brand and a Plan: Womenkind Puts Their Expertise to Work for Entrepreneurs(April 21, 2017)
New York, NY, April 21, 2017 --(PR.com)-- After a decade of working with blue-chip clients including Citibank, TD Ameritrade, Post Foods, Mutual of Omaha, and KFC, Womenkind has developed a streamlined approach to help start-ups launch a marketing program with an expedited timeline and budget to match.
“We get regular calls from start-ups who don’t have a CMO or the resources that most Fortune 1000 companies have, but they have passion, great ideas and a drive to succeed. It’s so hard to turn them away,” says Sandy Sabean, Chief Creative Officer and co-founder of Womenkind, “so we got creative.”
Not only did the leaders of Womenkind see this as a challenge to become more nimble and flexible as an organization, they also saw the opportunity of tapping into the increasing number start-ups and their need for branding. A report from the Global Entrepreneurship Monitor (GEM), finds that 27 million working-age Americans--nearly 14 percent--are starting or running new businesses. That's a record high.
Kristi Faulkner, President and co-founder adds, “Our thinking is this: if you’d be willing to work with us efficiently and quickly, we could offer you a 'Entrepreneur’s CMO Package' at a discounted rate and shortened timeline. For that price, we would deliver you the strategy and branding elements you need to launch and market your brand effectively."
Developing a comprehensive marketing plan for large brands with layers of decision makers can sometimes take up to a full year. Womenkind has effectively gotten that down to 4 to 6 weeks. Make that intensive weeks.
In the past eighteen months, Womenkind has collaborated with Chuze, the grocery shopping app; Geek Girl Rising, a new book chronicling women in tech; Gender Fair, an organization that identifies which companies demonstrate gender fairness; and is currently working with a new sunscreen company, Love Sun Body.
Womenkind (www.womenkind.net) is a strategic marketing firm that helps clients strengthen their relationship with women. We uncover the authentic needs, desires and preferences of women for the benefit of a brand’s bottom line. We research tirelessly, unearth original insights and transform our discoveries into effective strategy and award-winning creative campaigns that delight and deliver.
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