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Brita, Nate Ruess of fun. and REVERB Team Up To Help Up-And-Coming Bands Go Green at the 2013 Sundance Film Festival

Brita continues long-standing collaboration with Sundance Film Festival to encourage entertainment business to pass on bottled water (January 17, 2013)

PARK CITY, Utah, Jan.17, 2013 /PRNewswire/ -- In the last five years, the Brita FilterForGood program has helped stars like Dave Matthews Band and Jason Mraz cut bottled water waste when they are on the road. Now, Brita is extending that rock star treatment to up-and-coming bands, too.

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Brita is teaming with Nate Ruess on behalf of Grammy-nominated band fun. and a previous FilterForGood partner, and non-profit REVERB to unveil the FilterForGood Bottle Free Bands program at the 2013 Sundance Film Festival.

Through the program, Brita and REVERB will invite 30 artists to commit to reducing their waste on tour. These bands will receive a package of branded bottles to help them to reduce their bottled water use, REVERB green riders to encourage environmentally friendly hospitality and 200 branded, reusable Brita Nalgene water bottles the band can sell to not only make some money on the road, but also encourage their fans to kick the bottled water habit.

Then, of the 30 participants, one band will be selected by music fans to receive the kind of package the big names have gotten including consultation on creating a comprehensive Green Tour from Brita and REVERB. Worth an estimated $30,000, the prize will also include 2,000 branded reusable Brita Nalgene water bottles to sell as a merchandise item to help fans reduce their bottled water waste.

"FilterForGood has been an incredible platform to encourage consumers to go bottled water free. Our many partnerships with new and established artists who are actively committed to the environment have helped us to amplify our message and reach a diverse audience about the importance of decreasing landfill waste," said Brian Steinbach, marketing manager for the Brita brand. "The FilterForGood Bottle Free Bands Contest is a great way to continue to give artists the support and the resources they need to encourage their band, tour staff and fans to live a more sustainable and healthier lifestyle."

"Just a few years ago, fun. was a perfect example of a band who wanted to learn more about how to help the environment and make changes on tour but didn't have the resources to do it," said Ruess. "Working with Brita and REVERB educated us about actions we could take to lessen our carbon footprint at every tour stop and encourage our fans to do the same. Now that we have the knowledge, we'd like to try and help other bands take the same steps."

As part of its commitment to helping the live music industry, the FilterForGood Bottle Free Bands Contest will also partner with REVERB and fun. to take the band's upcoming 2013 North American tour bottled water free. The partnership continues the relationship started between fun., Brita and REVERB on the 2011 Campus Consciousness Tour. As part of the partnership, Brita will make free Brita filtered water from Brita Hydration Stations available to all fun. concert attendees.

How Bands Can Enter the Contest
Now through Feb. 15, 2013, musicians can visit britabottlefreebands.com and share why they want to make their tours more eco-friendly and how they would motivate their fans to join their efforts. All bands that join the roster will receive custom Brita Nalgene bottles and a tour sustainability kit created by REVERB.

Reducing Bottled Water Waste at the Sundance Film Festival
As it has done for the past five years, FilterForGood will partner with Nalgene, Brita Hydration Stations and Sundance Institute to eliminate the distribution of 30,000 plastic water bottles at the 2013 Sundance Film Festival as an official sponsor of the Festival. Over the course of the partnership, Brita FilterForGood and the Festival have saved more than 200,000 plastic bottles from potentially ending up in landfills.

How to Stay Connected with Brita FilterForGood
For more information or to take the Brita FilterForGood pledge and gain access to exclusive giveaways, videos and music partnership news follow FilterForGood on Facebook and @BritaFilterForGood on Twitter.

Brita FilterForGood
In 2007, Brita partnered withNalgene to create the FilterForGood movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 345,000 people* have taken the pledge to reduce their bottled water waste, keeping an estimated 349 million disposable bottles** potentially out of landfills. Visithttp://www.facebook.com/BritaFilterForGoodto learn how you can make a difference.

*Based on number of participants in the FilterForGood pledge database.
**Standard 16.9-ounce

The Clorox Company
The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2012 revenues of $5.5 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare, HealthLink, Aplicare and Dispatch products, Green Works naturally derived home care products, Pine-Sol cleaners, Poett home care products, Fresh Step cat litter, Glad bags, wraps and containers, Kingsford charcoal, Hidden Valley and KC Masterpiece dressings and sauces, Brita water-filtration products, and Burt's Bees and gud natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. Clorox's commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2012, The Clorox Company Foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $15 million. For more information, visit TheCloroxCompany.com.

REVERB
REVERB is a 501(C)3 non-profit organization that educates and engages musicians and their fans to take action toward a more sustainable future. REVERB provides comprehensive, customgreening programs for music tours while conducting grassroots outreach and education with fans around the globe. Since 2004, REVERB has worked with over 70 top-selling artists on greening more than 130 tours and over 2500 concert events.

Press Contacts:
Amanda Watkins
Edelman
415.229.7640
amanda.watkins@edelman.com

David Kargas
Brita
510. 271.7492
david.kargas@clorox.com

SOURCE Brita FilterForGood

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