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Video Distribution over the Web By Heath McKnight

Iíve written about effectively creating QuickTime movies for the web and delivering video files to others via the Internet. This month, Iíd like to talk about distributing your video over the web the easiest possible way: TubeMogul (www.tubemogul.com).

TubeMogul.com enables you to upload your video or digital film masterpiece to many different video-sharing websites, such as YouTube, MySpace and Google Video. All you need is a free account with TubeMogul and each of the sites you wish to upload your video. Then, select your QuickTime (QT) movie and upload.  TubeMogul makes it easy by uploading to all the sites ONCE, instead of doing it individually. If youíre like me, then youíll know how impatient you can get waiting for your clip finish uploading. Try that 10 to 12 times!

In some ways, it reminds me of working with film festival website guru Withoutabox, which allows you to set up your movie once, basically filling out a general application form, and then you select which film festival you want to apply for, pay the fee and send in your film. Itís that easy!

Another cool feature is TubeMogulís tracking and analytics, which can help you keep up with the amount of views your movie is getting, including which site has the most, what times of day the majority of viewers are watching, demographics, and more. Find out more at http://www.tubemogul.com/about/whatis.php.

I recently started editing four to six minute ďwebisodesĒ of my feature film and uploading them onto MySpaceTV (www.myspace.com/904am), as an experiment to see how many viewers I can attract. So far, not so bad, and itís become the best way to get my movie out there. Now that Iím a little more than halfway done with the webisodes, Iím ready to start putting my film, in webisode form, on more online sites. Iíll be using TubeMogul for ease-of-use, the great tracking and analytic tools and more. Plus, their studies claim thereís a 3x increase in viewership of videos when using mass distribution.  Donít forget, TubeMogul is a free service!  

One more thing, I talked about compressing HDV 1080i/p footage via H.264 (High quality, AAC 128 kbps audio) with a frame size of 600 x 338 in my article on creating QT movies for the web. If youíre using 1280 x 720p footage, Iíve seen great results with a frame size of 640 x 360.  For 720 x 480i/p, try 360 x 240.  If you shot in widescreen on the DV camera, keep it letterboxed.

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Heath McKnight is a filmmaker and author who has produced and directed several independent feature and short films, including Hellevator, 9:04 AM and December. He is currently web content manager for doddleNEWS. Heath was also a contributor to VASST's best-selling book, "The FullHD," and has written for TopTenREVIEWS and Videomaker.

Related Keywords:web video distribution, web video

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